Our Story

Every Move Reveals Character

On a chessboard, every piece has a purpose. Its strength comes from how it moves, the space it commands, and the possibilities it creates.

CHASE Fragrances brings that world into scent.

Our collection explores the qualities that shape a presence: the King’s authority, the Queen’s freedom, the Rook’s resolve, the Bishop’s foresight, and the Knight’s courage to take an unexpected path. Each character offers a different expression of ambition, elegance and individuality.

Two Sides. Ten Expressions.

The White and Black collections form the heart of CHASE: five chess characters, each interpreted through two distinct fragrances.

Together, they invite you to explore different sides of yourself. Composure and intensity. Restraint and audacity. The confidence to stand firm and the instinct to change direction.

Choosing your fragrance is personal. You may recognise yourself in one character—or discover another as your mood, surroundings and aspirations evolve.

Three Years in the Making

CHASE was developed over three years, guided by a founder with more than 25 years of experience in the fragrance industry.

That experience shaped a deliberate approach to the collection, bringing fragrance and design together around a shared idea. Each scent gives its character an olfactory identity; each sculpted chess-piece cap gives that identity a physical form.

The result is a collection made to be worn, displayed and remembered.

Your Presence. Your Move.

A fragrance becomes part of your story through the moments you wear it: an arrival, a conversation, a decision, an evening that stays with you.

CHASE invites you to choose the character you want to express—and make it your own.

CHASE Fragrances
Power. Elegance. Legacy.